It appears that Liverpool has become an attractive investment for US businesses and personalities. In April it was confirmed that Miami Heat’s LeBron James was a minor shareholder of Liverpool Football Club [1]. A week later it was announced that the New York Times was the second largest shareholder of the Merseyside club [2]. The Fenway Sports Group, the owner of the Boston Red Sox baseball team which also became Liverpool F.C.’s major shareholder in 2010, has over recent years increased the profile of the English club in North America providing opportunities to grow the already global brand.

[1] http://www.guardian.co.uk/football/2011/apr/07/lebron-james-liverpool

[2] http://www.guardian.co.uk/football/2011/apr/13/new-york-times-liverpool-shareholder